What do you actually do?
The Golf Belles services include; comprehensive management consulting, business development strategies, marketing, brand management and sales program development, plus fully integrated event production and promotion.
What types of customers do you service?
Our customers have ranged from local start up companies all the way to International Fortune 50 corporations.
With the economy in a downturn, why spend money on marketing or events and why will these activities help my business?
Marketing is essential in today’s challenging economic market. There are fewer disposable dollars to go around and thus the competitive environment is squeezing company’s bottom line. For businesses to prosper in our current economic reality they have to lead their industry and not follow, thus marketing and specifically strategic marketing that leverages existing budgets and specifically focuses on key target markets is essential to business success. This business success is defined by increased revenue, increased market share, and increased profitability.
Research shows that recessions rarely have an adverse impact on spending overall. In fact, studies in every recession since 1940 show that income – and possibly expenditures – rarely declined more than 2 percent. People are still spending money and event marketing can get your company in front of clients so they remember you, connect with you, and most importantly, turn to you first with their dollars.
If your marketing budget is still fairly small, a strategy that typically generates a high return on investment is planning an event. There are plenty of ways to work around even the tightest marketing budget, and creating meaningful events is essential to your success. Whether you’re sponsoring an event or hosting your own, a special event generates immediate interest from potential clients and positions you as a leader in your industry. The result? Brand awareness and maintaining a ‘top of mind’ status.
Staging an event also offers networking benefits; your company can work with local vendors and develop some co-marketing or co-branding initiatives in the future. One of the biggest benefits of event marketing is the word-of-mouth effect that ensues; when clients are excited about a sensational event or interesting activity, they are more than likely tell friends, family members and business associates about it – and are promoting your business as a result. Simply put, hosting an event can be a powerful marketing strategy.
For further information on the Golf Belles and our customized services please contact us at firstname.lastname@example.org